Niconico Mare was founded as a swimwear company in 2004. all swimwear is proudly produced in Bali with imported fabric. Throughout the years the brand has been growing. Each year we organise our annual fashion show for the last 3 years running with up to 800. We also have the honour to support Miss Indonesia at the world beauty pageant contest with our swimwear since 2010. Niconico Mare flourishes with a strong brand identity with loyal customers all over the world and flagship stores in Bali. Niconico swimwear perfectly frames the beauty of a woman. We now have 9 stores in Bali and an online shop sold worldwide – www.niconicoswimwear.com

The company

Niconico Mare was established in 2004 by Nico Genze as a dedicated swimwear brand. Over the years, our company has expanded significantly, with nine stores in Bali and a global webshop. All of our swimwear is crafted in Bali using imported fabrics, with designs created personally by Nico. Vertically integrated in production, everything is made in-house. Our factory allows flexibility and ensures high quality items. The collection is known for its fun and playful details.


Niconico Swimwear provides both men’s and women’s swimwear and resort wear, with a loyal customer base around the globe. With nine thriving stores across Bali and an online shop, we are committed to promoting body positivity and confidence, empowering everyone to feel their best in our designs.

Fun facts

Since 2010, we have proudly supported Miss Indonesia in the world beauty pageant contest with their swimwear. Moreover, Designer Nico Genze has been living almost all his life in Indonesia. His previous work included working in New York for Victoria’s Secret as an assistant design before starting his own line in Indonesia.