Today, Niconico remains independent and founder-led. Every piece is designed by Nico and produced in-house Bali, from the first pattern to the final hand-finished detail. Materials are carefully selected with sustainability in mind, prioritizing responsible, long-lasting fabrics chosen for performance and reduced environmental impact.

We design for confidence, freedom, and individuality. Each collection celebrates the beauty of all body shapes, blending playful femininity with timeless island style. Niconico pieces are made to make you feel beautiful in your own skin from sunrise swims to sunset cocktails.

From the shores of Bali to beaches around the world, Niconico has become a symbol of effortless island luxury.
Loved by travelers, dreamers, and free spirits, our brand captures the joy of sunshine, salt water, and self-expression wherever the tide may take you.

Since 2010, we have proudly supported Miss Indonesia in the world beauty pageant contest with their swimwear. Moreover, Designer Nico Genze has been living almost all his life in Indonesia. His previous work included working in New York for Victoria’s Secret as an assistant design before starting his own line in Indonesia.

More than two decades on, Niconico continues to create swimwear made for a life by the sea.