Born under the Bali sun in 2004, Niconico Swimwear was founded by designer Nico Genze out of a passion for design, the ocean, and the endless spirit of summer. What began as a small local atelier has grown into a beloved international brand with 13 boutiques across Bali and the Gili Islands and a thriving global community of ocean lovers.

Every piece is designed by Nico and handcrafted in our Bali studio using premium imported Italian fabrics. By keeping our production in-house, we honor Bali’s artistry and ensure the highest standards of quality, comfort, and fit creating swimwear that moves effortlessly with your body and your lifestyle.

The company

We design for confidence, freedom, and individuality. Each collection celebrates the beauty of all body shapes, blending playful femininity with timeless island style. Niconico pieces are made to make you feel beautiful in your own skin from sunrise swims to sunset cocktails.

From the shores of Bali to beaches around the world, Niconico has become a symbol of effortless island luxury.
Loved by travelers, dreamers, and free spirits, our brand captures the joy of sunshine, salt water, and self-expression wherever the tide may take you.


Since 2010, we have proudly supported Miss Indonesia in the world beauty pageant contest with their swimwear. Moreover, Designer Nico Genze has been living almost all his life in Indonesia. His previous work included working in New York for Victoria’s Secret as an assistant design before starting his own line in Indonesia.

Know Us Better..

  • 🌎 Worldwide Shipping

    We ship globally from Bali to the world. Wherever you are, you can enjoy our signature swimwear and resort wear designed under the island sun and delivered straight to your door.

  • 🛍️ Wholesale

    Niconico Swimwear welcomes wholesale retailers worldwide. Our wholesale program is offering access to our full collection and dedicated support for business collaborations.

  • Partnership

    We proudly collaborate with boutiques, resorts, and beach clubs around the globe, sharing the Niconico spirit of island sophistication and sustainable beauty.